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The Art and Science of Framing an Issue

The Bottom Line

Ideas, and the ways in which they are expressed, are at the center of political discussion and debate. The Art and Science of Framing an Issue offers a general overview of how people’s existing worldviews shape their reactions to information and rhetoric—and how effective framing can help people understand and form connections with issues through the lenses of their own values and beliefs.

  • The Art & Science of Framing an Issue Download

Authors

  • Movement Advancement Project
  • GLAAD

Contributing Editors